What is Pay-Per-Click Advertising?

This is a method of advertising that is incredibly cost effective and risk free. It is offered by a number of search engines ( www.google.co.nz, www.yahooxtra.co.nz, etc ) advertising networks and content networks ( www.nzherald.co.nz www.stuff.co.nz, etc ) where advertisers pay their host only when their advert is clicked. Pay per click or PPC is essentially sposored search ranking. In other words instead of investing heavily into high website results placement on the top page of Google, why not just pay in many cases a much cheaper price for an Advert placement instead.

With search engines, advertisers typically bid on keyword phrases relevant to their target market so the amount of competition can influence the cost of clicks, therefore it is important to focus on a unique element or niche market.

Websites that utilize PPC ads will display an advertisement when a keyword search matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads and appear adjacent to or above organic results on the search engine results pages and on other websites displaying adverts.

Mediacore are qualified with Google Adwords which means we are a qualified agent for Google, so when you need to activate your Pay-per-click/PPC advertising we have the skills and knowledge to run a successful adwords campaign. Through user trend / search analysis we can target the right audience and optimise Adwords campaigns to maximise results.

Benefits of Pay per click/PPC Marketing & Advertising:

1. PPC advertising is cost effective.
2. With PPC advertising you only pay for results.
3. You don't have to pay just for PPC ad placement.
4. You can optimise your PPC campaign as it runs for the best results.
5. You set the limit you want to spend on PPC advertising.

Here is just a small list of other sites we can help you build campaigns for.

1. www.nzherald.co.nz
2. www.stuff.co.nz
3. www.netguide.co.nz
4. www.getfrank.co.nz
5. www.facebook.com
6. www.myspace.com
7. www.bebo.com