The conversion rate of a website is defined by the ratio of visitors who take a desired action based on direct persuasion from the marketer or promoter.
Successful website conversions can be interpreted differently depending on the objective which could be for the user to reach a certain page, submit a website form, make contact or complete an online purchase.
Why do you need Website Conversion?
For an online retailer a successful conversion could include lead generation or an online purchase by a consumer whose interest in the item was driven by the successful promotion of the website contents.
To a website owner who's main service is to provide content to his user a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity in which a successful advertisment to a vendor takes place. These sites are usually reffered to as content networks such as www.nzherald.co.nz
and are very attractive to advertising vendors.
What's your next step?
MediaCore can successfully improve the conversion performance of any website or online business through the use of comprehensive analysis tools and optimisation techniques.
Written by Ben Davis - MediaCore - The Web Specialists